Identify the most appropriate time to send out the survey. This question can be fraught with many variables and it may be challenging to identify any ‘perfect’ period to launch and run a profiling activity. However here are some considerations:
- Will the survey population be available to complete the survey, e.g. many businesses ‘shut down’ over major holiday periods?
- Will the survey population be distracted by other business priorities, e.g. seasonal production peak, organisational structure change, merger with another business?
- Will the survey be competing with other surveys or recently completed surveys?
- What is the optimum period the survey be left open to allow surveys to be completed but not too much time that there is a disincentive to complete in a timely manner (it would seem the average for members is between the 2-4 week range)?
There is conjecture that in a period of downsizing in a business and/or where uncertainty exists around job retention that this would skew any survey results as employees may express their general disappointment in the business through the safety profiling activity and thereby negating the legitimacy of the safety survey results. However, you might want to consider that this is exactly the right time for a survey as this general expression of dissatisfaction may highlight that potential risk around safety has heightened due to these other external issues and this needs to be identified and managed.