The following grid will help you identify each stakeholder group’s position relative to the potential impact of the application of GSI within the organisation. The results of this exercise can then be used to develop targeted communications and resistance breakthrough plans. The grid shows examples for illustrative purposes only and is not meant to be representative of any specific stakeholder group.
- Identify all stakeholders that are directly or indirectly impacted
- Place them in the appropriate area on the grid
- Develop a specific plan to leverage the enthusiasts and endeavor to move the resistors to followers or enthusiasts, or otherwise seek to minimise their impact