It is important that appropriate communications are developed to ensure all stakeholders (individuals and groups) understand their role and potential value to them of engaging with the GSI system and/or outcomes. Consider your responses to the following questions:
- How do we frame change to connect individuals/groups emotionally and evoke positive experiences?
What rational information will have the most impact on individuals/groups?
What individual/group awareness and knowledge is important to build?
What unspoken norms would we want to be in place?
What would we like the grapevine to be saying?